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SEO

How to find the niche for your blog?

“Niche” simply accentuates the type of your blog. The topic all your blog posts will revolve is the niche of your blog. Niche is the type of information that you offer to your your audience. There are broad and tight niches. A broad niche is that which covers all aspects of a specific category. For example if your niche is automotive, then you will cover everything that falls in the category whether it’s engine manufacturing or the newest model of Tesla.

 

Finding a niche to write about often becomes a hard task for bloggers. There are thousands of things and choosing the wrong niche results in a doomed blog. By wrong niche, we mean to say that the niche is not okay for the writer because no one can write about everything. So, how to write on the right niche? Answers are below!

 

Know what you’re passionate about

Everyone has a their own thing. Thing they’re passionate about and things they have really good knowledge about. For example, a person read comics growing up and really loves to read comic. Knows how Magneto is one of the most powerful villains and how Deadpool came into existence. The person also has a flair for writing. Should he write about comics? The answer is still risky at the time because there can be other things that this person loves too. Like cooking food or gardening. If you know how to cook food, you are passionate about it and you’re good with tastes too then you should be writing about food. Niches are all about passions and personal preferences. Know what you are passionate about, make it your niche and you’ll be a successful blogger. Because when you write about what you love, you make sense.

 

Fulfil a need. Find a hole.

It gets pretty tough here because no matter what niche you choose, there are already thousands of active blogs writing about it. Then comes the factor of perspective. Seeing things in a unique perspective than other, critiquing in new horizons and providing facts and information in a different way can be your Unique Selling Point.

 

Always keep this in your mind that there is always an unseen hole in the market that you can cover. Whether it’s writing about the vaguest specification or a whole new niche (Well, that’s rare!), there is always enough space for you to fit in. All you need to do is to make your researches more immense and focused. You will find something different to write about. Solve a problem and become famous!

 

How to dominate your niche

Dominating your niche requires extensive research and a good plan. You’ve chosen your topic? Great. Now join the community of your niche. You also have to make money so keep that in mind that your content should attract advertisers too. Like if you are writing about food, then your blog posts can be about wines too so you can get them brewers pay you. Joining the community helps in becoming aware of what’s there to do, who’s getting paid how and how can you make a difference. Always keep an eye on your competitors and in this industry, you’ll have a lot of them!

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Free SEO Tools – Your Basic Guide To Free SEO Tools

SEO is gaining momentum in the field of digital marketing and anyone who has his/her own blog or website is doing SEO or probably knows about it. But there is also a minority that doesn’t know about SEO at all and thinks of it as some mysterious technique of page ranking which costs around a fortune. This is not true. Because you can do your own little SEO for your blog/website for free too! Yes, there are a lot of free SEO tools on the web just to help and we are going to discuss the best of them today.

Google Analytics

The most valuable thing in the field of digital marketing is analytics and data. Google Analytics provide you with tailored analytics of your website/blog. No other analytic tools can do better than Google Analytics because Google has the its web crawlers all over the web and is the biggest search engine ever built.

Google Search Console

Google Search Console is another power tool that helps you judge your page rank in a better way. It helps you visualize how your site appears in the search. It also helps you with crawling error, suggestions for html improvement and much more.

Moz

Moz is a powerful tool for inbound marketing services and is probably one of the best SEO suites out there. It helps you backlink analysis, OSE Metrics, individual search results, citations and much more! If you are planning to do some powerful SEO then Moz is the perfect suite for you.

Google Keyword Planner

SEO specialists, love this tool. This is the most loved tool in the field of SEO because it provides you with the most basic SEO thing yes, keywords! Simply give it a seed word and you’ll see keyword suggestions pouring in with estimates of monthly searches.

Screaming Frog SEO Spider Tool

SEO Spider Tool is a great web crawler that easily gets you critical data on every URL. All you have to do is, download it and start spinning.

Builtwith

Builtwith is the Sherlock of SEO because it tells you what technology was used to create the website whether it was on a CMS or is custom built. It even tells you what analytics have been implemented on the website as well!

Web Developer Toolbar

Web developer toolbar is a powerful toolbar that enables the users to find or disable information from CSS, Javascript, cookies images etc.

GTMetrix

The page load speed of your blog matters in the SEO game, a lot. It also affect the UX of your website. GTMetrix allows you to find out the page load speed of your website/blog which is pretty helpful. Other than that, GTMetrix is popular being of its friendly UI and thoroughness.

Conclusion

If you are on your way to build a powerful SEO strategy for your blog/website then these tools will be there to help you for sure. However, what else matters more than these tools is your approach towards building a good SEO.

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Search Engine Optimization and Social Media Marketing – All You Need to Know

[vc_row][vc_column][vc_column_text][/vc_column_text][vc_column_text]The usual mindset among the masses is that, OFF-Page SEO is all about and is JUST about link. No it is way more deeper than that. It is not just about your blog’s URL in hyperlink on another famous blog. It is one of the driving factor but it’s not the only one. However, smart bloggers and content marketers always start with On-Page SEO that enables them to create a difference through building such a powerful On-Page SEO loop that wouldn’t require that much of a help from the Off-Page SEO pattern and uniform. But the world of Off-Page even deeper than On-Page SEO. To explore Off-Page SEO we should first know what it actually is.

What is Off-Page SEO? 

Off-Page SEO refers to all the activities you do to raise your blog’s ranking after you’ve published it. Mostly, blogger confuse it with link building but link building is just a fragment of Off-Page SEO. To sum it up in a few words, On-Page SEO deals with all the optimization that happens in your blog/website while Off-Page SEO happens outside the blog. Writing guests posts, other blogs and leaving comments is Off-Page SEO.

 

Link Building and its Importance

The SEO and Link Building landscape is always changing and it goes without saying that it reaching new heights every minute. As the internet is becoming more congested, links are getting more common which is constantly changing the search-engine ranking graph. But the importance of generating high-quality links has never been this higher.

To understand the importance of link building we must first know the definition of link building. Link building is the process of attaching hyperlinks from other websites to your own blog. A hyperlink (or just link) is the way for your users to navigate through the internet with the help of links found in websites. Search Engines crawl through websites and internet with the help of links. Links generate a vague body of another internet within the internet giving birth to a whole new paradigm which is also a medium for users to travel through the web 2.0.

SMM and its Importance

SMM abbreviates Social Media Marketing which is nowadays one of the driving forces behind the internet economics. Social Media Marketing is the ever growing industry that has been through a number of transformations. SMM involves paid advertising as well as other clever mediums like Twitter Trends and Facebook Viral Videos. To simplify it further, if you’re using Facebook and you see an ad, that’s SMM in action.

The importance is SMM can defined in just a simple sentence, without SMM the chances of making money will be as low as 10%. SEO and SMO are the methods that require time and strategy. SMM is just paid advertising that gives quick results. Many new startups run a 7-day paid Facebook campaign just to get the audience feedback on their product.

 

Conclusion

Whether it’s Link Building or SMM, they both are fundamental fragments of Off-Page SEO. If you’re planning to go for one of them then you should know that no matter what sort of marketing it is, it will need you to be focused in your goals and calm as well.[/vc_column_text][/vc_column][/vc_row]

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Best Free SEO tools 2017 Online without downloading any software

When it comes to SEO, tools are the most important and integral part of any SEO executive or specialist. Those who are new into SEO have initially a tough time in trying to figure out what tools to use. This problem can easily be rectified by having a stern knowledge of the tools that are a must know for any person who does SEO or is even linked with it. If your 2017 work resolution is to work smarter, not harder, then this article is for you. I’ve comprised a list of free online tools that you can use almost anywhere just sitting online on your workstation or PC without downloading any software or having to worry about technical issues. These tools are absolutely free of cost and very handy when it comes to SEO.

1.

The first one that I’m going to discuss is backlink maker.

This free tool is very easy to use. You just have to put in the name of the website that you want to know the backlinks of and hit submit, and it’ll tell you all the backlinks associated with it just in a flash!

2.

The second one is Meta tag generator.

It generates Meta tags for your website using your site information, its keywords and primary language. It is a great tool for generating Meta tags for your website.

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The third tool we’re going to talk about is Domain into IP

The major benefit of converting domain into IP address is that you are able to avoid unsecured IP address and keep your website or blog safe and secure. Google always appreciates those websites and blogs that are safe for surfing and is free from bugs and errors.

4.

The fourth tool we’ll be discussing about is the XML site generator

XML Sitemap Generator. This tool simplifies the process of generating an XML sitemap of your website, which can be used to take advantage of valuable tools including Google Webmaster Tools and Google Analytics. Simply enter your website URL, make your selection from a variety of custom parameters, and start the tool. It is a very handy tool when it comes to SEO and is used globally by SEO executives who have knowledge of generating sitemap and the wonder it does.

Alright guys so these were some of the tools that I wanted to discuss with you guys in brief. There are lots of tools out there in the market but you’re not sure whether they’ll give you desired results or not but these tools are certain to give you your desired results. The most important free tools that any guy associated with SEO should be aware of are

  1. Article rewriter
  2. plagiarism checker
  3. keyword position checker
  4. backlink checker
  5. ping website tool
  6. link analyzer
  7. keyword density checker
  8. Google malware checker
  9. domain age checker
  10. DMoz listing checker
  11. URL encoder
  12. server status checker
  13. page site checker

These tools are very important and integral tools when it comes to SEO and they are a must use for any person who is associated with SEO either on a beginner or professional level.

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Difference between On Page vs Off Page SEO

Well, SEO has two major parts that includes on-page SEO and off-page SEO. We’ll discuss about their differences and what we need to care about for the most part. Thing is, it’s kind of easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings.

Let’s take a closer look at each of them:

On-Page SEO:

Like I said before, on-page SEO is what you do on your own site to improve your search engine rankings. Now you’ll learn what exactly that means. On-page SEO falls into two main categories:

Basic on-page SEO and in-depth on-page SEO. Basic on-page SEO implies that you use your keywords in:

In case you’re using the WordPress SEO by Yoast plugin, you’ll be able to use it for keeping track of your keyword usage. You can just scroll down once in your post editor and you’ll see all the requirements that you need to keep in mind for proper on-page SEO for every single WordPress post you create.

In-depth on-page SEO deals with things like

You can install the Broken Link Checker plugin to take care of broken links and images within your site. You may want to use other software or services to get to know about your in-depth on-page SEO issues. I personally use ScreamingFrog and Moz.com for that sort of info. Now, let me get you up to speed about off-page SEO.

Off-Page SEO:

Off-page SEO is all about building links that point back to your site (aka backlinks). As a matter of fact, there are a lot of off-page SEO methods. They are generally called link building because you kind of build backlinks for your site. Some of these methods are

So, the main question that arises from this is that what is the priority: on-page or off-page SEO? Though you need to know both to make sure that your site is good both in terms of on-page and off-page SEO, a Google rule of thumb would be to focus on off-page SEO. More specifically on the quality and quantity of backlinks. At least that’s how it’s working at the time of recording. You can find a whole lot of mediocre sites on Google who rank pretty high because they have a slew of backlinks. Now you would know the difference between on-page and off-page SEO.

Did you happen to make sure that your WordPress site is ok in terms of on-page and technical SEO? Thing is, if you did not properly take care of your WordPress SEO, your site will not rank as high as it could. There are various WordPress SEO issues such as installing and configuring SEO plugins, robots.txt, XML sitemaps, image optimization, video SEO, permalinks and the list goes on and on.

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