close

SEO

On-Page SEO: 10 tips to remember

SEO has taken over the digital marketing industry by storm. We are witnessing SEO being the best tools for the marketing of blogs and articles. The SEO is also divided into two categories, On-Page and Off-page. On-page SEO deals with all the that you can do on your website to rank it higher like meta tags, headings and keywords. Off-Page SEO consists of the practices you do after publishing your website and the blogs. It incorporates social media advertising, article submission, blog marketing etc. On-Page SEO is just as important as the Off-Page SEO. It is also considered to be one of the most successful SEO techniques. On-Page SEO is a really powerful tool that can easily get your blog/website a good flow of traffic if done right. Here 10 tips for On-Page SEO to help build your audience. Read along!

The Title

The title of your page should be strongly advocate the content inside. It should incorporate the main keywords because Google Index System can give your blog a hard time in page ranking.

Meta Descriptions

Don’t ever forget to add meta descriptions in your blog. The descriptions are important because you get to add all your main keywords in them and these descriptions are used in the search results as well.

Meta Tags

For each one of your blog pages you are allowed to use a set of keywords in the form of meta tags. They should be the relevant keywords.

URL

The structure of your URL matters a lot too. It is highly recommended to include main keywords in the URL and the location of these keywords should be proper as well.

Body Tags

When writing an article, don’t forget to break it into paragraphs with heading, that doesn’t only engages the user, but are also good slots to put your keywords in.

Keyword Density

Keyword density is something that helps the search engines to find out what your blog is exactly about. But don’t get too excessive while fitting in the keywords because you’ll have to keep it in a moderate manner. The ideal keyword density is 2-5%.

Image Alt Text

Never forget to put your heading tags in the images of your blog. It gives search engines another chance to link your blog with the keywords. This is called Image SEO.

Backlinks

Add backlinks in your blog related to the content you’ve written about. That makes a powerful amalgam because if backlinks of big websites are integrated in your blog then you’ll get extra mileage.

Internal Links

Not only links from other websites count, links from your own website matter too. It is a great way to improve your SEO if you are placing links of your own website as well.

SEO plugin

You won’t be able to incorporate meta descriptions and meta tags in your blog without the All In One SEO Plugin for wordpress. It is a powerful tool that allows you build a great SEO strategy along with functionality.

Start SEO-ing!

If you have read the tips above then you are ready to go with the SEO of your blog. Remember one thing, Rome was not built in a day. Be patient about it.

read more

Free and Premium plugins for WordPress

How-to-Install-a-WordPress-Plugin

The only thing that separates WordPress from other Content Management Systems is the fact that it’s open source and has all the benefits of being open source. If you are a newbie at coding or at PHP in particular, you don’t really have to worry because the WP community has got plugins for you! These plugins allow anyone to add additional functionalities to their blogs and websites making them more powerful and efficient. This is why WordPress is the best and most flexible CMS for bloggers. There are two kinds of WP plugins, Free and Premium. Both have their pros and cons. This article is dedicated to the best WP plugins available. Take a look!

Premium Plugins

WPMUDev

This premium WordPress plugin is an all-rounder. It’s like a compiled version of all important plugins and it even incorporates the best ones like SEO, e-commerce install etc.

Billboard

Billboard is a top advertising plugin that enables you to easily add images, create banners, feature home images, sidebars, social icons, widgets etc.

OIO

OIO Publisher is a WP Premium Plugin that lets you manage your advertising by automating banners, text links, paid advertisement, and it even collects the money for you!

Backup Buddy

Backup Buddy is your All-In-One solution for data migration, data transaction and data backup. You can create files using this plugin on an improper script to quickly restore your site on the same server or even migrate to a new host.

Email Buddy

Email Buddy is your email marketing solution. It builds email lists around your blog, lets you create newsletters and it even lets you send bulk emails!

Genesis Connect

Genesis Connect is a WP plugin that lets you build social networks for friends, family and colleagues. You can easily turn your website into a social network with its framework.

Free Plugins

Gamer’s Pack

Gamer’s Pack is a WP Plugin that makes your website viewable in console mediums like Playstation, Xbox and Nintendo.

Google Sitemap

Google Sitemap lets you create fully-compliant sitemaps for your website.

Jetpack

Jetpack is a supercharging WP Plugin that enables you to integrate your WordPress site with awesome cloud power.

WP-DB Manager

This plugin gives you all the control over your website (technical). You can control database, backend customization, backups, etc. with this plugin.

Smilies Themer

This plugin offers a variety of emojis so you can place them in the comment section of your blog.

RSS Footer

It is a basic footer plugin for your blog. With this plugin, you’ll be able to add copyright, notice, etc. in the footer of your blog.

All-In-One SEO Pack

This plugin is probably the best free WP plugin available. It is your ultimate SEO solution that helps you set your homepage meta information and even generates custom meta information for your site. You can do all the On-Page SEO tricks with this plugin.

Conclusion

Both Free and Premium Plugins have their pros and cons and it also depends what kind of website you have and what do you want for it. Use these plugins on your blog and supercharge it!

read more

What is SEO? A Beginner’s guide to SEO

SEO has been a sweetheart tech term of this decade those who have no idea about it, perceive it as some mysterious and mind-boggling strategy that magically makes a website appear on the first pages of search engines. Well, it is something like this. SEO is a strategy that uses algorithms to analyze huge amounts of data present on the website and picks the relevant chunks to display in the search results.

Know the history

Do know what it’s like to trace the history of SEO? It’s like if you’re tracing the history of a handshake. But still, we’ve managed to gather some facts. Search engines were gradually becoming a household product in the late 90’s and more families were getting connected to the internet. Connecting to the internet and finding information was becoming an easy task but the quality of information was a problem. People were using spammy backlinks in their blogs stuffed with keywords but all of it was resolved when large-scale-hypertextual web search engine Google came into existence. The algorithms of modern SEO were created.

How does it work?

Search engines continually grow to have more and more complexed analytics working on the backend which helps them refine their module of ranking the first pages. SEO experts reverse engineer the algorithm to project the relevant chunks of your data that the audience wants to see with the help of keywords. SEO is an activity that ensures your page website can be found in the search engines by words and phrases relevant to what your site offers. SEO usually works with links and performs well if the content is strong and backed with links that incorporate good traffic.

The Two Categories

Search Engine Optimization is divided into two categories, one is On-Page SEO and the other is Off-Page SEO. On-page SEO deals with all the tricks you can do before publishing your blog like meta tags, meta descriptions, keyword integration etc. Off-Page SEO deals with the management you do after publishing your blog. It requires you to advertise the blog, blog submission etc.

What’s the catch?

Many people say that SEO is better than sponsored ads because it gives you a more organic number of customers, readers or prospects. It also depends on how good SEO you have done. If the SEO of your blog is perfect then you already have a decent amount of audience. Don’t you?

read more

SEM and SEO: Difference and Need of the time

SEM and SEO: difference and need of the time

In this big mighty world, we have a few fine lines between a few things that are at constant war-like UI & UX, Artificial Intelligence & Machine Learning, and SEM & SEO. Majority of people, even professionals confuse them both for being the same thing. But there is a huge difference between Search Engine Optimization and Search Engine Marketing. It’s like comparing two different music genres like Rock and hip-hop with each other. So, if you are a new blogger or you have created your website and looking to market your blog/website. Stop confusing these two terms. Both have their own pros and cons and both are champions in their grounds. Firstly, if you don’t know much about Digital Marketing, Digital Marketing is as deep as the programming industry. SEO, SEM, SMM etc. all these are popular Digital Marketing methods that generate a set of audience relating to your blog/website. So if you are planning to market your blog then this blog is for you!

SEO

Well, SEO is so common these days that even our parents know about it. Putting it simply, SEO is the method of getting free traffic from the search engines. How? Umm… Search Engines have these things named web-crawlers, web-crawler are little million pieces of software spread everywhere on the internet fetching data in exchange of keywords and to make the search results more relevant to the keywords and sentimentally on-point, page ranking kicks in which is basically a method of content filtration. “Doing SEO”  consists of making a strategy to optimize your website/blog according to the search engines by adding meta tags, descriptions, backlinks, image captions etc.

SEM

SEM or Search Engine Marketing covers SEO and paid marketing. SEM includes PPC (Pay per click) and CPC (cost per click) which drives a huge amount of traffic to your website. SEM works like a needed extra topping on the ice-cream that is your website. The more you pay search engines to rank your website on top gets you the more of traffic present on the web. However, this ranking implies far by the means of advertisement which accentuates that your website won’t get ranked number one. It will just put you on top with the help of keywords related to your campaign or website. SEM is the subset of the overall strategy of internet marketing. Your website will get visible on the search engines with the help of paid marketing. SEM covers the areas of marketing that SEO doesn’t.

What to do

The reason behind this blog is not to prioritize one method over the other but to accentuate that SEM and SEO work together as a well. A strong marketing strategy requires both SEO and SEM onboard. You cannot just rely on one method to advertise your website. Your internet marketing strategy should incorporate both of them so you’ll be able to cover the lion’s share of your market. SEM goes in the most specific area and it is paid while on the other hand, SEO is free and covers the general audience through tips and tricks.

read more

Importance and functionality of SEO

Importance and functionality of SEO

The world of SEO is even deeper than the Mariana Trench of the Pacific Ocean. The more you indulge in it the more you’ll get to know about its complexed functionalities. SEO has been around us ever since the birth of search engines and their frequent use among the masses. This tell us that it has been constantly evolving. The more you dive deep in SEO the more you’ll explore it.

What you have to understand

Whenever you hear the term “SEO” things start to revolve in your mind. Colored hats, links, SMM, SEM, keywords, optimization and whatnot. Bing has different algorithms than Google and every search engine has its own pattern of crawling the web. SEO is the all-under-one-roof solution for this problem. Ranking your website on search engines is a tough job. However, experts say that if you understand how search engines rank websites, it’ll get much easier for you. All the famous websites/blogs have their SEO nicely done because keywords are power and if you are using them right then you are on way to success. SEO is the best ever digital marketing tool and it even beats sponsored advertising at times in the matter of reach. If you need to do SEO for your website then it’s mandatory for you to know its functionality. Furthermore, to know how SEO works, you should first have a good knowledge of search engine functionality.

Functionality of SEO

When the internet was created and it started to gain momentum, it was hard to keep track of websites and pages. Search engines found a way to tackle this by creating indexes. Website indexing is a method by which you can search your desired website or keyword in the list on a particular search engine and you will get your required link. So basically, you don’t search the web, you are searching inside the indexes made by search engines like Google, Yahoo!, Bing etc.

However, when the indexes were made, there was a problem of content and keywords. For example, you want to search “Coffee” and you simply write “Coffee” in the Google search but the “Coffee” is in a story as well. To avoid this keyword confusion, page ranking was created and it filtered the content real good. If a blog has a good amount of backlinks, nicely done meta tags, descriptions and everything, it is ready for the web crawlers called “Spiders” to rank it. These Spiders create a web of information and keywords and interconnects both in the saved web pages on that search engine’s databases. This helps in ranking pages because if you have written coffee then you want to read about coffee not a story.

Conclusion

So this is how a website/blog is ranked on the Google Indexes. Bing and Yahoo have their own algorithms but the core technology is same for every search engine. SEO requires its expert to be smart and a good planner. If you are bad at planning things then you cannot become an SEO expert. Find yourself another career.

read more