For successful SEO strategy it is crucial that people start from on page optimization, as it is the place where the need of visitor is claimed to be satisfied. When the page is full fledge ready, it is time to go for off-page optimization. It is the marketing of your website to get better position in SERP (Search Engine Result Page) that ultimately led to “call to action” goal.
Social Media Networking
The social networking has gain strong roots in off page optimization as it work as a reputation builder giving you the opportunity to advertise, market, create and maintain your online presence. The top of the mind networks used for the purpose include Facebook, Twitter, Google+ and Linkedin. One needs to identify the most appropriate platform(s) for the product or service they offer and devise a spot on strategy.
Blog Creation and Marketing
Blogs are the most appropriate platforms that you can use in your favor, considering the content richness being available. We all know that famous search engine Google favor quality content, so here is the space to prove the metal. This results in better ranking because of frequent crawling of search engine. Info-graphics, top lists, videos and tutorials can generate greater sticking point that reduce the bounce rate. You can use famous blog related to your product or service to share content or simply comment with your link in between.
Video Promotion or Picture Sharing
The videos and pictures are more engaging as compare to anything else. Using it in your off-page optimization can help in better traffic flow. For video sharing Youtube is the oldest and tested source though dailymotion, Metacafe, vessel and a number of others are there to support. For picture sharing use of Instagram is the new buzz in town, though Flicker, Picasa, Picli and a number of others are also there.
These are the major sources for off-page optimization in 2016, though there are a number of other ways mixed and matched together for best result generation.