The online presence is purely managed through keywords, as it is the very basic on which the different strategies are made. Whether it is paid or unpaid (organic) searches, if keywords are not up to the mark all the effort goes in vain. Hence the identification of right keywords is half way solution to your website need. It is because of this every expert emphasizes on researching, analyzing and selecting the best keywords. It is an ongoing process that helps you in different domains including the betterment of search engine ranking to your website.
Now the question that arises is where these keywords are used. The answer is EVERY WHERE.
In Search Engine Optimization (SEO) whether it is title tag, links, content, images, URL or site structure keywords should be properly put. It helps search engine is judging the relevance of your website to the query made by customer. For off page and on page optimization the link building strategy is the backbone so whether it is script on your own website or on third party one; the image, contents and links should be synchronized.
SEO being the most effective and non-paid form of traffic generation is given extra consideration, and keywords has the most crucial role to play in the above mentioned three sources. Hence no matter how many strategic changes are required in coming years, usage of right keywords will remain the integral factor to be a game winner in SEO specially.
In Pay Per Click (PPC) campaign the success lies in speaking the language of visitor who is searching online. So in order to cater them creating the keyword list that drive traffic is the first thing to consider. The grouping and segmenting for narrowing the target audience happens when the keywords are optimized to the need. The click through ratio gets high when the quality score is better. The better quality score requires relevant keywords.