Well, SEO has two major parts that includes on-page SEO and off-page SEO. We’ll discuss about their differences and what we need to care about for the most part. Thing is, it’s kind of easy to see the difference because on-page SEO is basically what you do on your own site to improve rankings whereas off-page SEO is what you do on other sites to improve your search engine rankings.
Let’s take a closer look at each of them:
Like I said before, on-page SEO is what you do on your own site to improve your search engine rankings. Now you’ll learn what exactly that means. On-page SEO falls into two main categories:
Basic on-page SEO and in-depth on-page SEO. Basic on-page SEO implies that you use your keywords in:
In case you’re using the WordPress SEO by Yoast plugin, you’ll be able to use it for keeping track of your keyword usage. You can just scroll down once in your post editor and you’ll see all the requirements that you need to keep in mind for proper on-page SEO for every single WordPress post you create.
In-depth on-page SEO deals with things like
You can install the Broken Link Checker plugin to take care of broken links and images within your site. You may want to use other software or services to get to know about your in-depth on-page SEO issues. I personally use ScreamingFrog and Moz.com for that sort of info. Now, let me get you up to speed about off-page SEO.
Off-page SEO is all about building links that point back to your site (aka backlinks). As a matter of fact, there are a lot of off-page SEO methods. They are generally called link building because you kind of build backlinks for your site. Some of these methods are
So, the main question that arises from this is that what is the priority: on-page or off-page SEO? Though you need to know both to make sure that your site is good both in terms of on-page and off-page SEO, a Google rule of thumb would be to focus on off-page SEO. More specifically on the quality and quantity of backlinks. At least that’s how it’s working at the time of recording. You can find a whole lot of mediocre sites on Google who rank pretty high because they have a slew of backlinks. Now you would know the difference between on-page and off-page SEO.
Did you happen to make sure that your WordPress site is ok in terms of on-page and technical SEO? Thing is, if you did not properly take care of your WordPress SEO, your site will not rank as high as it could. There are various WordPress SEO issues such as installing and configuring SEO plugins, robots.txt, XML sitemaps, image optimization, video SEO, permalinks and the list goes on and on.