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Facebook Marketing

How to create a Facebook ads account

For business, Facebook is very much a pay to play arena. So, it’s pretty important that you incorporate advertising on Facebook into your content strategy. You can use your advertising for any point in your sales funnel. The big pro of Facebook advertising is that it has a very advanced targeting system and it’s a lot more of a natural exposure as oppose to those intrusive ads. Whether it’s in broadcast media when you’re watching television or even the pop-up ads that you see when you’re scrolling through sites and you’re not expecting to see those kinds of ads that don’t really fit. Facebook is a lot more of a natural place for this. So I’m going to help you get setup on Facebook ads just to setup your account so that you can start creating ads and capitalizing.

So in order to start advertising for our business page that we setup we have to take a second step, and setup our ad account. Now there are two routes that you can take to setup your ads account, and I’ll explain to you the benefit of each and I’ll walk you through each way to setup your ad account.

Setting it up through your personal profile:

Now this is for you, because it’s the simplest. If you have just one page to manage. That means one store front, one location then this is the way for you.

Facebook’s Business Manager Page:

The other way to set it up is through Facebook’s business manager page. This enables you to add more than one account. So if you are an agency or if you have more than one location or page to manage you’re going to want to go through business manager.

Option one:

Let’s start with the first route. Setting up your account through your personal Facebook page. So you log into your Facebook on your personal profile. You click on the downward facing triangle.

Then click here, your ads account will setup and it’s preparing your new ad account.

Then you’ll see this if you’ve never been here before. Otherwise, it’ll load a previously created account.

This is the page that will show up, now, before we start creating campaigns and ads, we have to setup a couple things.

Click here and then click on Ad account settings. Then we’re going to setup billing and payment methods and then we’ll be ready to go. You’re going to add up some of your basic information like your street address, whether you’re using it for your agency or not etc. then you can add account roles. So here, you can add other people to manage your account. Whether you want them to be the second admin, you’ll always be the owner because it’s under your personal account but you can add somebody who will be able to create ads and look at the order of ads. Or one person just taking care of the analysis of ads. Then you can go through here

Check or uncheck any boxes according to your requirement. Then you’ll click save changes. If you ever do want to deactivate your account you can always come back here.

Now our changes are save and all we have to do is add a Billing & Payment Method, and we’ll be good to go. So we’ll click again on those three bars then billing and payment methods then Add Payment Method

We just fill out whatever information we have and done. Now we’re ready to create an ad.

It’s that simple and we’ve set up an account through our personal page.

Option two:

Now we’ll go through the second path of setting up your ads account. As I mentioned you can set this up, and it’s ideal to set it up if you are running more than one page. Because then you can separate the permissions and you can separate the payment methods and the invoices and the receipts etc.

So login here and then you’ll log in to your personal account. Now click create account and then in just a couple quick steps, you give your business name and information ready to go. Once again you’re going to click on business settings

On this row of scrolling navigation we are going to click on Ad Accounts. Add New accounts- create a new ad account. Fill in the information. We set it up and we’re good to go.

Now here we have to add ourselves to give ourselves permission to use the Ad account. And we’ll choose from different roles. We’re going to give ourselves the admin permissions, check ourselves, save changes and we’re ready to go. We set up our ad account and now we’re just going to add a payment method. Once we set up this we’re ready to go. Create an Ad. And that’s it! We have our Ad account setup.

If you chose the personal page route then you’ll see your Ads Account here

And if you set it up using Business Manager, it will appear under that business name.

That’s really the only difference in display. However they are both available to reach in the Ads manager shortcut which can be found on your Facebook homepage on the left side bar.

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How to get Facebook page likes for free tips

In this article I’m going to reveal to you how to promote a Facebook fan page completely free. You know maybe you have a Facebook fan page and you don’t want to spend an arm and a leg trying to promote it, get likes to your fan page. Well, in this article I’m going to reveal you two powerful cutting-edge strategies to be able to get likes completely free. I’ve used it to fill mine and you’re really gonna like this. So getting into it right now I’m on my Facebook profile and you know I’m assuming you already have a fan page. So what you want to do is the very first thing is you want to go to your Facebook fan page. The next step you want to do is if you don’t have Google chrome as your browser you want to get Google chrome because it only works on Google chrome – this first method. So what you’re gonna do is you’re gonna download Google chrome if you haven’t downloaded it already and you’re going to get to the Google chrome store.

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After going there you’re gonna get this free add-on called iFB and fights all the events and pages v3.

Next, you’re gonna go back to your fan page; now this is where it gets really sneaky so what you’re gonna do is you’re gonna go right here where it says invite friends to like this page.

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You’re gonna click it and all your friends are going to come up. Now, this is a newer Facebook profile I’m using right now so I don’t have that many friends but chances are that you least have 500 friends. Well, this is basically gong to invite all your friends so what you want to do is you want to scroll all the way down to the end of your friends list and once you’re there now the reason we’re doing this, the reason we’re using this is usually we have to go and invite each friend manually.

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With this tool, all you have to do is go up there, click on iFB icon and then when a pop up comes, then all you’re gonna do is you’re gonna click events; instantly it’s gonna start through and clicking invite on everybody. It’s not gonna show you each invite that it sent but you’ll get notified which friend of yours liked your page and the more friends you have, the more likely you are to have an increased number of likes. So, this was the first method. Now I want to dive in right to the second method to get even more likes for free.

So for the second method what you’re going to do is you’re going to reach to this top search bar

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Now, you’ll type in a keyword called ‘like ladder’. Now once it loads, you’ll need to hit see all results and once it loads then you’ll click on Groups so it just shows all the groups. Now when it’ll display the group names you’ll join these groups who at least have a 1000 – 2000 members. So once you join the group you wanna go in the group and scroll down – this is basically like a like ladder where someone will post their fan page and they want you to like it, this is known as reciprocation: you’re going to like someone’s page they’re going to like your page and it’s a ladder because you keep commenting and liking others pages and they’re gonna do the same! So, you’re actually gonna LIKE LIKE and keep commenting until you build a massive audience all for free.

Now, those are the two methods that I wanted to share with you, now what you have to understand is once you used these methods and you start getting likes, you’re going to start getting notifications people are gonna start liking your page and once it reaches about 4000-5000 likes- it’s gonna grow itself. Then, people are going to like it because of how many likes it has. So you can really use these methods to get a handle and really promote your fan page for free.

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Facebook Marketing Tips and tricks

facebook marketing tips

facebook marketing tips

The Facebook marketing tips and tricks vary as according to industry though the basics remain same throughout.Here you will read some useful tips to do marketing through Facebook.

Know Your Objective

It is something of foremost importance. One needs to find out the basic objective that is expected to be achieved. It can be to increase visit on your website, generate likes on your page or gaining greater engagements of customers. The use of facebook has gone beyond laptop and desktop PC to mobile phones. 60- 70% of customers use mobile phone, so make sure that you have an app support on your page.

Bid the Best

You can also go for paid medium of marketing and bid for advertisement. The payment can be based on click, impression, likes. You can have a daily or life time budget to support your campaign. The advertisement size purely depends on the type you are going for, though the standard 1200px X 627px is used by default by many. The 600 pixel wide advertisement looks best on newsfeed.

Know Your Target Audience

You can find out your target audience by checking through Facebook Insight. You can segment the market as according to location, age, gender, relationship status, language, education, and workplace. It can be further narrow down for better results. But remember you need to explore by experiencing the strategy that best works for you.

Content for Engagement

You can get creative in this part and go for your own unique touch keeping your business in mind. There are people who have gained greater success by posting blog, testimonial, news, interesting facts and much more. But while doing that make sure that the post content is comprehensive with not too many words. Videos get most engagements, pictures stand on second and pure content comes last; so go for a perfect mix of everything.

The Latest Trend

It is your call to be attention grabbing on Facebook. Though meme are getting greater popularity where the right combination of picture and witty text make wonder. Sharing of posts by page fans can be a greater way to engage more people. You can tag them, so even your post is visible to their friends and friends of friends. You can hold a contest, Like vs Share is one of such way. You give two choices and ask customer to Like it if they think first one is right and share it if they think second option is right. Now we have smiley addition with Like button so you can use them too.

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