Digital Marketing

Tricks That Make Digital Marketing Better Than Its Alternatives

Tricks That Make Digital Marketing Better Than Its Alternatives

Digital marketing is a field of marketing that works on spreading the word of brands and advertising them with the help of the internet and social media. This field of marketing is relatively new and has proven to be a success. The world of digital marketing is vast and there are many different fields that build digital marketing, it has many branches that work together for the end result. Digital marketing is a much better option than traditional marketing such as TVCs and billboards and there are many reasons for that. Digital marketing goes much deeper than traditional marketing and there are many factors at play that make digital marketing a better choice over any other kind of marketing. Digital marketing is bound to be the future of marketing and in years to come, digital marketing will be the primary source of advertising and marketing. It is a field that promises a legitimate career and is proven to be able to stand the force of time for a long while. There are no foreseeable competitors for digital marketing right now and there is a very unlikely chance of that happening.

How is digital marketing agency better than all the other forms of advertising and marketing? That is the most common question asked by people who are trying to understand digital marketing and it can be really hard for someone who is not always aware of the latest advancements of the digital world. Here is a simplified version of how digital marketing is better than any other kind of marketing and advertising.

These are some Digital Branding Solutions used by digital marketing agencies.

Interactive Ads

Ads that are played on television screens are not interactive, people watching those ads have no quick way of finding out or contacting the person who’s responsible for that ad. People who watch these ads are often left with questions that make them unsure of the product and they just end up not buying or using it. Ads that are placed on social media websites are interactive, people can comment under the posts and get immediate feedback on their queries. People can also check out social media accounts of a particular brand to find out what the brand stands for and what work it is doing. You can captivate a customer with these ads and pique their curiosity or just tell them about your brand and answer all their questions. This will not only intrigue the customer but it will also show the customer that the brand cares for them and this way the customer will end up buying the product. It is a great way to not only satisfy the customer but also help them with their problems and questions.

Constructive Criticism

When a potential client watches your billboard, you can never be certain if they like it or not. The same goes for television ads you can’t get feedback from your audience through a television screen. You can do that from a digital screen though, social media platforms have all sorts of ways in which people can tell how they feel about your ad or your work. Most social media platforms have comments where people can tell you what they like and dislike about your post. You can use that data to further improve your work. Social media helps you establish a direct link with your customers, it also makes them feel heard and important when you apply their suggestions on your product making them loyal to your brand and encouraging them to buy more. Most social media platforms also allow brands to look at analytics and data which can further help you improve your product or the way you post about it.

Targetted Ads

Advertisements that are pasted on billboards and broadcasted on TV are not targetted, everyone can watch them and you can only hope that the people that are actually interested in your product watch it. This is not the case with digital marketing, in digital marketing, you can choose people who will see your ad. Most times these are people who have shown prior interest in services and products that are similar to yours. This makes your ad a surefire success.

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5 Technology Trends to Watch in 2019

6.9tech score

Problematic innovation patterns decide how the new year will be molded. They will quicken and change numerous businesses at a fast pace consistently. They will shape the world and the future and will be available not too far off of entrepreneurs and financial specialists alike.



The smart advanced work will incorporate interconnected people, robots, gadgets, substance, and administrations all determined by computerized change. Troublesome innovation patterns will move the future where innovation development pioneers must advance and change at a similar pace of the patterns they should grasp. Or on the other hand, they could be deserted and endure a gradually mass elimination.

Maybe the conspicuous innovation to observe intently in 2019 – before we can proceed onward to whatever else – will be 5G. 5G is an important innovation. Without 5G innovation, none of the advancements referenced underneath would be conceivable. Independent vehicles, rambles, the Internet of Things, and supercomputers couldn’t be conceivable without 5G systems.

5G innovation will improve handling speeds by more than multiple times in 2019. This is the innovation that can make conceivable, for example, the much anticipated remote medical procedure in country regions.

Computerized reasoning medical procedure may sound excessively cutting edge to a few. Be that as it may, robot specialists fueled by AI are carrying new developments and precision to the working room.

These advancements are worth to observe intently in 2019.

  1. AI will progress Artificial Intelligence (AI)

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Artificial intelligence autos will drive us home. /Image: Susan Fourtané for Interesting Engineering

Man-made brainpower (AI) developments will keep on bringing logical achievements, to some degree, on account of the huge measures of information that new advances have been gathering and is currently accessible.


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In 2019, Machine Learning and Artificial Intelligence will be inserted in the business stage making and empowering brilliant business activities.

In the Artificial Intelligence space, China is going to leave the U.S. behind, rising as an innovator in AI improvements and applications.

Advances in Machine Learning innovation and calculation preparing will bring about new and further developed AI. Self-sufficient vehicles and mechanical autonomy are the two businesses that will see the fastest advancements during 2019.

In 2019, there will be a union of Artificial Intelligence, Machine Learning, and Deep Learning in business applications. As AI and learning innovations get the opportunity to cooperate to arrive at better outcomes, AI will have more prominent exactness at all levels.

Up until this point, people have just created Narrow Artificial Intelligence. A prevalent AI, however, is later on for humankind. How far should people go with AI advancement is as yet a subject of discussion. Is this truly going to be humanity’s last innovation?

  1. Quantum Computing (Supercomputing)

Quantum Computing, still a rising innovation, is one of the most entrancing things scientists, associations, and governments have been dealing with in this century up until now. The race toward structure the first completely practical, completely working quantum PC (additionally called supercomputer) is on.

With its noteworthy computational power, quantum PCs will most like be a cloud administration soon instead of on-premise machines. IBM is as of now offering cloud-based quantum figuring administrations.

The main quantum PC will have a noteworthy bit of leeway over the others. In 2019, the fitness to accomplish supercomputer matchless quality will increase. As a result, the last mile in the race will remain for the most part cryptic, for evident reasons.

  1. Increased Reality (AR) and Virtual Reality (VR)

augmented reality Susan

Augmented Reality for car building configuration/Image: Susan Fourtané for Interesting Engineering

Advances in Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR), which can all be abridged in R+, will keep on being at the front line of consideration during 2019 with some intriguing new commonsense applications for ventures.


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R+, which used to be just found in video gaming has been rapidly progressing to turn into a helpful instrument in ventures, for example, building configuration, producing, human services, space investigation, and numerous others.

In 2019, Virtual Reality is going to open up to imaginative modern applications that will change how individuals work and team up crosswise over topographies.

Expanded Reality has been ascending in the Virtual Reality’s shadow for as long as a year. Be that as it may, in 2019, AR is set to develop exponentially.

  1. Worldwide Internet of Things (IoT) security rupture

reconnaissance ramble

Anything associated winds up defenseless.

Programmers never rest. Everybody in the cybersecurity business realizes that. For whatever length of time that you associate something to the Internet, it promptly ends up powerless.

In the previous years, we have perceived how programmers have gone to the unbound Internet of Things (IoT) gadgets to make a broad botnet which then they could use to push enough traffic to bring down Dyn, the DNS supplier. As an approach to revive your memory, here is how the DDoS assault utilizing IoT gadgets occurred in 2016.

A fast take a gander at the news discloses to us that very little has been educated. Notwithstanding, the extraordinary number of security breaks happened during 2018 should fill in as a caution of what can occur at a worldwide scale in 2019 if associations don’t avoid potential risk.

Investigator firm Gartner conjectures that 20.4 billion associated things will be being used worldwide by 2020. What’s more, with the ascent of self-sufficient things – I will call this the Internet of Autonomous Things (IoT)- – there is a decent possibility that a large number of these things will demonstrate a specific degree of frail security.

In 2019, it will be principal for IoT makers and the majority of their inventory network to drastically build the security in every one of the items that turn out to advertise. It very well may be an associated icebox, a robot, an automaton, a vehicle, or a wellbeing tracker.

Producers must execute a degree of security that keeps programmers under control. Something else, there is a decent possibility we are going to observe a worldwide IoT security break in 2019.

  1. Blockchain innovation


In 2019, for the enjoyment of associations, Blockchain will acquire the main endeavor applications dynamic use. The most imaginative enterprises will begin utilizing Blockchain as an approach to improve joint effort.

Blockchain in 2019 turns out digital currency exchange and turns into an essential piece of the business stage. Blockchain empowers value-based straightforwardness over an assortment of business capacities. In 2019, Blockchain will be available in numerous enterprises at the center of business advancement.

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5 Ways to Market Your Products in this Digital Era


A digital era comes along with digital mindsets. This theory does not need some research to be proved because we all know that it’s true. With the new ways of using technology in businesses for marketing and other purposes, we all can see that the traditional marketing techniques have largely faded from the market.

The businesses that are still stuck to these old-school tactics are being forgotten by the consumers, and their names that were once idolized are barely remembered by the people. Hence, moving on with the world and entering the digital world is the ultimate solution towards success nowadays.


Due to these reasons, following are some of the ways to market your products in this digital era. Also, it becomes significantly better if you let a digital performance marketing agency handle your marketing strategy.

  1. Website development:

The first thing right after you hire a digital marketing agency to guide towards your journey of online marketing is website development. You need to get a website made so that consumers can actually visit it and know who you are.

Don’t worry. You won’t have to do this yourself. The digital marketing agency you hire will do the job for you.


  1. Search engine optimization (SEO):

A digital marketing agency also works as an SEO agency in Pakistan. This means that the agency provides all types of online marketing services that are required for a business.

SEO is one of the basics of digital marketing. In simpler terms, every time you Google something, you see websites ranking in front of you. The better the SEO, the higher a website will rank. Hence, SEO services are one of the most important aspects of marketing. Also, Aimhike, an SEO consultant in Pakistan provides the best SEO services along with many others to its clients.


  1. Social media marketing:

The next tactic you need to market your business is the social media marketing technique. With more than 80% of the population using social media in the world, it has become the best way for marketing and making an influence on consumers. The days of television are long gone, social media is the real deal now.


  1. Email marketing:

We often fail to recognize the importance of email marketing in a business. Once you influence a consumer to sign up for your daily offers, you can easily circulate occasional emails about your services, new launches, and deals to the consumers.


  1. Content marketing:

Whether you run a clothing store or a restaurant, you are always in need of some good content to market what you sell and to maintain your reputation. Hence, content marketing teams are hired to do this job. Content marketing includes occasional blogs and articles that are circulated on websites so that people recognize your brand.


The digital marketing techniques are not limited to these five tactics listed above. Further techniques include pay per click marketing, logo designing, branding, that are provided by the professional digital marketers to their clients.

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